온라인 커머스 멤버십 가입 요인으로서 작용하는 소비행태: 쿠팡 와우회원을 중심으로한 실증 데이타분석

한상린

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온라인 커머스 멤버십 가입 요인으로서 작용하는 소비행태: 쿠팡 와우회원을 중심으로한 실증 데이타분석

Authors: 한상린

Issue Date: 25-Oct-2024

URI: https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/206345

Conference Name: 한국유통학회 2024 추계학술대회

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Appears in Collections: 서울 경영대학 > 서울 경영학부 > 2. Conference Papers

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