Which dimensions of regional diversity facilitate media cluster formation?

Abstract

This research investigates the relationship between regional diversity and media industry agglomeration by exploring multiple aspects of regional diversity, including cultural, economic, and demographic diversity, and their varying impacts on media industry agglomeration in South Korea. The findings of this study show that regions with great cultural and economic diversity attract the media industry. Exposure to diverse cultures and various economic activities enhances the region's capacity to embrace unconventional thinking and innovative ideas, attracting creative talents who are vital to the media industry and promoting a conducive environment for creative activities within the media industry. However, this research also found that not all forms of regional diversity act as magnets for the media industry. Highlighting the multifaceted aspects of regional diversity, this study provides empirical evidence that, rather than a demographically diverse population, a demographically concentrated population of young labor attracts media industry agglomeration, facilitating the formation of media industry clusters.