Ethical role of information system based on online technology: Consumer's perspective on online information of ethic management of a travel agency

Abstract

Information on corporate ethics management by means of ICT has an important effect on consumer decision-making. It is a result of the interaction of information provided by product suppliers and consumer reaction to that information. Corporations have started to promote the social value of purchasing their products to consumers, in addition to factors such as price, when publishing product information. This is because consumers have begun to share a variety of information through network information systems, and to actively use ICT. Consumers have also started to pay attention to CSR and are responding very positively to the products from a corporation performing CSR as means of ethical management. Meanwhile corporations actively also use ICT, focusing on the spending habits of consumers who prefer the experience-oriented Web to promote the ethics of their products. The number of companies pursuing social values has increased. The study's goal is to explore the practicality of CSR for Korea's small travel agencies, and the effect of consumers' lifestyle on purchasing products from a travel agency performing CSR activities CSR. The study result suggests that CSR activities of a travel agency can be considered as a competitive marketing strategy to attract consumers of a specific lifestyle, and they will be especially helpful to Korea's small travel agencies to ensure their survival in a competitive market. ? 2017 International Information Institute.