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버추얼 아이돌을 활용한 뷰티 브랜드 광고의 설득 메커니즘: 준사회적 상호작용의 매개효과
- Authors
- 이규혜
- Issue Date
- 24-May-2025
- Place
- 한양대학교
- Conference Name
- 2025 한국의류산업학회 춘계학술대회
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Collections - 서울 생활과학대학 > 서울 의류학과 > 2. Conference Papers
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Related Researcher
- Lee, Kyu Hye
- COLLEGE OF HUMAN ECOLOGY (DEPARTMENT OF CLOTHING & TEXTILES)