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Effect of Virtual Streamer Type on Consumer Desire to Contact: The Moderating Role of Need for Social Interaction

Authors
이규혜
Issue Date
6-Jul-2024
URI
https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/214111
Place
SFTI & Kyushu Sangyo University
Conference Name
The 2024 SFTI-Fukuoka International Conference
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서울 생활과학대학 > 서울 의류학과 > 2. Conference Papers

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Lee, Kyu Hye
COLLEGE OF HUMAN ECOLOGY (DEPARTMENT OF CLOTHING & TEXTILES)
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