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From functional enhancement to meaning construction: Dual-source interactivity and self-construction in phygital retail spaces
- Authors
- 박정근
- Issue Date
- 26-Feb-2026
- Place
- The Hôtel des Arts et Métiers, Paris, France
- Conference Name
- 2026 American Phygital Association Summit
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Collections - 서울 경영대학 > 서울 경영학부 > 2. Conference Papers
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Related Researcher
- Park, Jung Kun
- SCHOOL OF BUSINESS (SCHOOL OF BUSINESS ADMINISTRATION)