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When brand signals become social currency? Consumer engagement and brand loyalty in digital branding
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 박정근 | - |
| dc.date.accessioned | 2026-07-08T20:34:47Z | - |
| dc.date.available | 2026-07-08T20:34:47Z | - |
| dc.date.issued | 2026-06-02 | - |
| dc.identifier.uri | https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/218530 | - |
| dc.title | When brand signals become social currency? Consumer engagement and brand loyalty in digital branding | - |
| dc.type | Conference | - |
| dc.citation.conferenceName | 2026 European Marketing Academy Doctoral Colloquium and Spring Conference | - |
| dc.citation.conferencePlace | University of Bath School of Management, Bath, United Kingdom | - |
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Related Researcher
- Park, Jung Kun
- SCHOOL OF BUSINESS (SCHOOL OF BUSINESS ADMINISTRATION)