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When brand signals become social currency? Consumer engagement and brand loyalty in digital branding
- Authors
- 박정근
- Issue Date
- 2-Jun-2026
- Place
- University of Bath School of Management, Bath, United Kingdom
- Conference Name
- 2026 European Marketing Academy Doctoral Colloquium and Spring Conference
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Collections - 서울 경영대학 > 서울 경영학부 > 2. Conference Papers
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Related Researcher
- Park, Jung Kun
- SCHOOL OF BUSINESS (SCHOOL OF BUSINESS ADMINISTRATION)