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Smart Consumers in Market 4.0: Perceived Consumer Omnichannel Adoption Behavior and the Effect of Need for Cognition (NFC)

Authors
김보영
Issue Date
15-Jan-2019
URI
https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/21947
Place
Hitotsubashi University, MIC
Conference Name
Management Innovation Center (MIC) 2nd International Interdisciplinary Workshop, Hitotsubashi University
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서울 경영대학 > 서울 경영학부 > 2. Conference Papers

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