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Effect of Consumer Innovativeness on Perceived Risk and Purchase Intention in Transaction of Online Travel Agencies: The Moderating Role of Consumer Knowledge
- Authors
- 이연택
- Issue Date
- 4-Jan-2019
- Publisher
- University of Houston
- Citation
- 24th Annual Graduate Education and Graduate Student Research Conference in Hospitality & Tourism
- Conference Name
- 24th Annual Graduate Education and Graduate Student Research Conference in Hospitality & Tourism
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Collections - 서울 사회과학대학 > 서울 관광학부 > 2. Conference Papers
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