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Multidimensions of Consumer Value Communication toward Online Luxury Purchasing: The Role of Social Media Word-of-Mouth
- Authors
- 박정근
- Issue Date
- 27-Jun-2018
- Conference Name
- 2018 Global Marketing Conference
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Collections - 서울 경영대학 > 서울 경영학부 > 2. Conference Papers
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Related Researcher
- Park, Jung Kun
- SCHOOL OF BUSINESS (SCHOOL OF BUSINESS ADMINISTRATION)