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Smart Consumers in Market 4.0 : the Role of Need for Cognition in consumer choice Behavior
- Authors
- 김보영
- Issue Date
- 15-Jun-2018
- Place
- Kyoto University, Higashi Ichijokan
- Conference Name
- Higashi Ichijokan Special Marketing Seminar Series
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Collections - 서울 경영대학 > 서울 경영학부 > 2. Conference Papers
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Related Researcher
- Kim, Renee Boyoung
- SCHOOL OF BUSINESS (SCHOOL OF BUSINESS ADMINISTRATION)