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The Power of Negative Online Product Reviews: Application of the Third Person Effects in Online Product Reviews among Smartphone Users
- Authors
- 박정근
- Issue Date
- 22-Apr-2018
- Place
- BANGKOK THAILAND
- Conference Name
- THE 4TH INTERNATIONAL CONFERENCE OF ASIAN MARKETING ASSOCIATIONS
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Collections - 서울 경영대학 > 서울 경영학부 > 2. Conference Papers
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Related Researcher
- Park, Jung Kun
- SCHOOL OF BUSINESS (SCHOOL OF BUSINESS ADMINISTRATION)