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Loyalty Transfer effect on Brand Extension from Service to Product
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 박정근 | - |
| dc.date.accessioned | 2021-08-03T02:52:51Z | - |
| dc.date.available | 2021-08-03T02:52:51Z | - |
| dc.date.issued | 2017-04-29 | - |
| dc.identifier.uri | https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/32648 | - |
| dc.title | Loyalty Transfer effect on Brand Extension from Service to Product | - |
| dc.type | Conference | - |
| dc.citation.conferenceName | 한국유통학회 춘계학술대회 | - |
| dc.citation.conferencePlace | 고려대학교 | - |
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Collections - 서울 경영대학 > 서울 경영학부 > 2. Conference Papers
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Related Researcher
- Park, Jung Kun
- SCHOOL OF BUSINESS (SCHOOL OF BUSINESS ADMINISTRATION)