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Loyalty Transfer effect on Brand Extension from Service to Product
- Authors
- 박정근
- Issue Date
- 29-Apr-2017
- Place
- 고려대학교
- Conference Name
- 한국유통학회 춘계학술대회
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Collections - 서울 경영대학 > 서울 경영학부 > 2. Conference Papers
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Related Researcher
- Park, Jung Kun
- SCHOOL OF BUSINESS (SCHOOL OF BUSINESS ADMINISTRATION)