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Exploratory Study on Brand Equity Transfer of Parent Luxury Product to Service Brand
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 박정근 | - |
| dc.date.accessioned | 2021-08-03T06:29:40Z | - |
| dc.date.available | 2021-08-03T06:29:40Z | - |
| dc.date.issued | 2016-05-12 | - |
| dc.identifier.uri | https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/36723 | - |
| dc.title | Exploratory Study on Brand Equity Transfer of Parent Luxury Product to Service Brand | - |
| dc.type | Conference | - |
| dc.citation.conferenceName | The mystique of luxury brands, Shanghai Conference | - |
| dc.citation.conferencePlace | Shanghai, China | - |
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Related Researcher
- Park, Jung Kun
- SCHOOL OF BUSINESS (SCHOOL OF BUSINESS ADMINISTRATION)