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Exploratory Study on Brand Equity Transfer of Parent Luxury Product to Service Brand
- Authors
- 박정근
- Issue Date
- 12-May-2016
- Place
- Shanghai, China
- Conference Name
- The mystique of luxury brands, Shanghai Conference
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Collections - 서울 경영대학 > 서울 경영학부 > 2. Conference Papers
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Related Researcher
- Park, Jung Kun
- SCHOOL OF BUSINESS (SCHOOL OF BUSINESS ADMINISTRATION)