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Effect of brand equity & country origin on Korean consumers’ choice for beer brands
- Authors
- 김보영
- Issue Date
- 4-Apr-2016
- Place
- NY
- Conference Name
- International Conference on Business&Economic Development (ICBED)
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Collections - 서울 경영대학 > 서울 경영학부 > 2. Conference Papers
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Related Researcher
- Kim, Renee Boyoung
- SCHOOL OF BUSINESS (SCHOOL OF BUSINESS ADMINISTRATION)