Traceability System as Perceived-Uncertainty Mitigator for Sustainable Global Food Tradeopen access
- Authors
- Kim, Renee B.; Zhang, Qiao; Yoon, Dong Hyun
- Issue Date
- Jun-2016
- Publisher
- TRENCIANSKA UNIV ALEXANDRA DUBCEKA
- Keywords
- Perceived Uncertainty; Food Traceability System (FTS); consumer behavior; Sustainable Global Food Trade
- Citation
- QUALITY INNOVATION PROSPERITY-KVALITA INOVACIA PROSPERITA, v.20, no.1, pp.18 - 39
- Indexed
- SCOPUS
- Journal Title
- QUALITY INNOVATION PROSPERITY-KVALITA INOVACIA PROSPERITA
- Volume
- 20
- Number
- 1
- Start Page
- 18
- End Page
- 39
- URI
- https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/4375
- DOI
- 10.12776/QIP.V20I1.625
- ISSN
- 1335-1745
- Abstract
- Purpose: The paper validates a model which approximates a relationship between perceived uncertainty of consumers and two antecedents & three mitigators which explain the value of Food Traceability System (FTS). Methodology/Approach: The proposed model was drawn from Pavlou et al. (2007) study which applied the principal-agent perspectives, and this study contributes to current literature by improving understanding of structure of perceived uncertainty of a food product with credence good with this model. Findings: The study assesses the value and effects of FTS in reducing perceived uncertainty of beef from various origins and suggests important implications for stakeholders in beef sector regarding feasibility and marketability of FTS. Research Limitation/implication: Findings evidently reflect the current market circumstance regarding consumers' concerns and Perceived Uncertainty towards import food products for their credence nature. Different aspects of FTS were found to have mediating role in reducing Perceived Uncertainty in China and South Korea. Originality/Value of paper: The study assesses the value and effects of FTS in reducing perceived uncertainty of beef from various origins and suggests important implications for stakeholders in beef sector regarding feasibility and marketability of FTS.
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