Internet Reply Addiction

Abstract

roughly 20% of the survey respondents said that they feel nausea when they refrain from posting replies to postings of their interest. In addition, most respondents said that they have difficulty in controlling their behavior although they are aware of their addictive behavior. Drawing on a synthesis of these observations and extant research on addiction, we posit that excessive reply posting can be addictive. Thus, we would like to name this new type of Internet addiction as "reply addiction." We empirically investigate the phenomenon of Internet "reply addiction" in Korea.