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Matching Temporal Frame, Self-View and Message Frame Valence: Improving Persuasiveness in Health Communications
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Pounders, Kathrynn R.;
Lee, Seungae
; Mackert, Mike
Article
Issue Date
2015
Citation
JOURNAL OF ADVERTISING, v.44, no.4, pp.388 - 402
Publisher
ROUTLEDGE JOURNALS
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Mackert, Mike
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Pounders, Kathrynn R.
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Lee, Seun gae
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BEHAVIORS
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2015
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Journal of Advertising
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