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서울 예술·체육대학
서울 스포츠산업학과
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친환경 가치관이 프로스포츠 그린마케팅과 관람만족에 미치는 영향 : MZ세대 소비자를 중심으로
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최준규; 김필수;
최준서
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2022
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한국스포츠산업경영학회지, v.27, no.6, pp.94 - 107
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한국스포츠산업경영학회
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Choi, Joon Seo Andrew
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pro-environmetal value
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