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The Influence of Message Characteristics of Brand Pages on the Reaction of Users: Focusing on the Moderating Effect of Involvement
- Authors
- 안형준
- Issue Date
- 23-Apr-2015
- Publisher
- ICBI
- Citation
- Poster, v.-, no.-, pp.0 - 0
- Journal Title
- Poster
- Volume
- -
- Number
- -
- Start Page
- 0
- End Page
- 0
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Related Researcher
- Ahn, Hyung Jun
- Business Administration (Business Administration)