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Promoting Giving Campaigns in University Websites: A Cross-cultural Comparison between the United States and South Korea
- Authors
- 안정선
- Issue Date
- 9-Feb-2015
- Publisher
- Taylor & Francis
- Citation
- Journal of Promotion Management, v.22, no.1, pp.122 - 136
- Journal Title
- Journal of Promotion Management
- Volume
- 22
- Number
- 1
- Start Page
- 122
- End Page
- 136
- ISSN
- 1049-6491
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Related Researcher
- Ahn, Jung sun
- Advertising & Public Relations (Advertising & Public Relations)