전략적 서비스 비전으로 분석한 TV 프로그램 디자인 성공요인: 나영석 PD의 ‘삼시세끼’를 중심으로Success Factors to TV Program Design Analyzed by Strategic Service Vision: Analysis of 'Three Meals a Day' Directed by Producer/Director (PD) Young-Seok Na
- Other Titles
- Success Factors to TV Program Design Analyzed by Strategic Service Vision: Analysis of 'Three Meals a Day' Directed by Producer/Director (PD) Young-Seok Na
- Authors
- 김승범; 김연성
- Issue Date
- 2015
- Publisher
- 한국서비스경영학회
- Keywords
- Service Design; Strategic Service Vision; TV Contents; Service Design; ‘Three meals a day’; Young-Seok Na
- Citation
- 서비스경영학회지, v.16, no.4, pp.1 - 18
- Journal Title
- 서비스경영학회지
- Volume
- 16
- Number
- 4
- Start Page
- 1
- End Page
- 18
- URI
- https://scholarworks.bwise.kr/hongik/handle/2020.sw.hongik/10573
- DOI
- 10.15706/jksms.2015.16.4.001
- ISSN
- 1598-1150
- Abstract
- We examine the development of a TV series, ‘Three meals a day’ (Samsi Sekki), by using the framework of strategic service vision. ‘Three meals a day’ is a reality cooking TV series directed by a producer and director (PD) Na, Young-seok who is one of the famous PDs in South Korea. In ‘Three meals a day’ two actors from an urban metropolitan area demonstrate how they get used to the life in rural area. The only mission given to them is to make three meals a day with ingredients acquired from a small farm near their rural home and a nearby village. Surprisingly, this somewhat lukewarm and plain TV series made a big hit in South Korea. We present that ‘Three meals a day’ successfully utilizes the essential elements of the strategic service vision. We also analyze how the four elements of the framework are fulfilled in the design of ‘Three meals a day’: target market segments, service concept, operating strategy and service delivery system.
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