EFFECTS OF REVIEW CHARACTERISTICS AND CONSUMER REGULATORY FOCUS ON PERCEIVED REVIEW USEFULNESS
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Kim, Mikyoung | - |
dc.contributor.author | Lee, Mira | - |
dc.date.available | 2020-07-10T07:42:03Z | - |
dc.date.created | 2020-07-06 | - |
dc.date.issued | 2015 | - |
dc.identifier.issn | 0301-2212 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/hongik/handle/2020.sw.hongik/10961 | - |
dc.description.abstract | Employing regulatory focus theory, we explored how consumer regulatory focus interacts with 2 characteristics of a consumer review-review valence and claim type-to influence consumers' perceived usefulness of the review. To this end, we conducted an experiment with 126 college students as participants. The results showed that promotion-focused consumers perceived a positive review to be more useful than did prevention-focused consumers, whereas prevention- focused consumers perceived a negative review as more useful than did promotion-focused consumers. We also found that promotion-focused consumers perceived an evaluative review as more useful than did prevention- focused consumers. Unexpectedly, however, both promotion- and prevention- focused consumers perceived a factual review to be highly useful. | - |
dc.language | 영어 | - |
dc.language.iso | en | - |
dc.publisher | SOC PERSONALITY RES INC | - |
dc.subject | WORD-OF-MOUTH | - |
dc.subject | ONLINE REVIEWS | - |
dc.subject | MODERATING ROLE | - |
dc.subject | PRODUCT TYPE | - |
dc.subject | PREVENTION | - |
dc.subject | PROMOTION | - |
dc.subject | DETERMINANTS | - |
dc.subject | HELPFULNESS | - |
dc.subject | ORIENTATION | - |
dc.subject | INVOLVEMENT | - |
dc.title | EFFECTS OF REVIEW CHARACTERISTICS AND CONSUMER REGULATORY FOCUS ON PERCEIVED REVIEW USEFULNESS | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | Kim, Mikyoung | - |
dc.identifier.doi | 10.2224/sbp.2015.43.8.1319 | - |
dc.identifier.scopusid | 2-s2.0-84963778828 | - |
dc.identifier.wosid | 000361743900008 | - |
dc.identifier.bibliographicCitation | SOCIAL BEHAVIOR AND PERSONALITY, v.43, no.8, pp.1319 - 1334 | - |
dc.relation.isPartOf | SOCIAL BEHAVIOR AND PERSONALITY | - |
dc.citation.title | SOCIAL BEHAVIOR AND PERSONALITY | - |
dc.citation.volume | 43 | - |
dc.citation.number | 8 | - |
dc.citation.startPage | 1319 | - |
dc.citation.endPage | 1334 | - |
dc.type.rims | ART | - |
dc.type.docType | Review | - |
dc.description.journalClass | 1 | - |
dc.description.journalRegisteredClass | ssci | - |
dc.description.journalRegisteredClass | scopus | - |
dc.relation.journalResearchArea | Psychology | - |
dc.relation.journalWebOfScienceCategory | Psychology, Social | - |
dc.subject.keywordPlus | WORD-OF-MOUTH | - |
dc.subject.keywordPlus | ONLINE REVIEWS | - |
dc.subject.keywordPlus | MODERATING ROLE | - |
dc.subject.keywordPlus | PRODUCT TYPE | - |
dc.subject.keywordPlus | PREVENTION | - |
dc.subject.keywordPlus | PROMOTION | - |
dc.subject.keywordPlus | DETERMINANTS | - |
dc.subject.keywordPlus | HELPFULNESS | - |
dc.subject.keywordPlus | ORIENTATION | - |
dc.subject.keywordPlus | INVOLVEMENT | - |
dc.subject.keywordAuthor | consumer reviews | - |
dc.subject.keywordAuthor | regulatory focus | - |
dc.subject.keywordAuthor | review valence | - |
dc.subject.keywordAuthor | review claim type | - |
dc.subject.keywordAuthor | perceived usefulness | - |
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