Detailed Information
Cited 0 time in 
Cited 0 time in 
Cited 0 time in
Metadata Downloads
Cognitive fit effects of online reviews on tourists' information search
- Authors
- Park, Oun-Joung; Ryu, Jong-hyun
- Issue Date
- Sep-2019
- Publisher
- SPRINGER HEIDELBERG
- Keywords
- Cognitive fit; Information search goal; Online review contents; Information search performance and experience
- Citation
- INFORMATION TECHNOLOGY & TOURISM, v.21, no.3, pp.313 - 335
- Journal Title
- INFORMATION TECHNOLOGY & TOURISM
- Volume
- 21
- Number
- 3
- Start Page
- 313
- End Page
- 335
- ISSN
- 1098-3058
- Abstract
- Using the cognitive fit theory as a theoretical framework, this study developed a research model to understand how the interplay between consumer information search goals and online information sufficiency could influence consumers' perceptions of information search outcomes. The results show that providing a detailed review of the tourism product is effective for task-directed information seekers. The practical implications of these results for the website designers of online customer reviews suggest that they should develop web-based tools to effectively organize and customize review contents by detailed categories that will allow readers to meet their individual information search goals.
- Files in This Item
- There are no files associated with this item.
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
Related Researcher
- Ryu, Jong Hyun
- College of Business Management (Major in Business Management)