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신문기사에서 유발된 감정이 광고효과에 미치는 영향: 부정적 감정성향과 감정주지의 조절적 효과
이학식; 김장현; 임지훈
Article
Issue Date
2005
Citation
마케팅연구, v.20, no.2, pp.89 - 117
Publisher
한국마케팅학회
1
Discover
Subject
ad attitudes
1
advertising effects
1
brand attitudes.
1
negative affectivity
1
Journal
마케팅연구
1
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