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광고비가 소비자가 말하는 것 : 광고의 시그널효과
전인수; 안창호
Article
Issue Date
2004
Citation
마케팅연구, v.19, no.4, pp.79 - 96
Publisher
한국마케팅학회
1
Discover
Subject
adverse selection
1
agency theory.
1
information asymmetry
1
monitoring
1
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