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무료관람이 관람 만족도에 미치는 차별적 영향: 준거가격과 부정적 신호효과를 중심으로
박주연;
신형덕
Article
Issue Date
2018
Citation
문화산업연구, v.18, no.3, pp.37 - 45
Publisher
한국문화산업학회
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artsandculturalpolicy
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high-andlow-priceartsandculturale...
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negativesignalingeffect
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satisfactionofvisitors
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고가형 및 저가형 문화예술분야
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