한국어
LIBRARY
Communities & Collections
Researchers
Titles
Issue Date
Journals
검색
Search
All of ScholarWorks
College of Business Administration
Business Administration
Business Administration Major
ETC
Trade Major
Current filters:
Title
Author
Subject
Date Issued
Type
Language
Journal
Journal Index
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Current filters:
Title
Author
Subject
Date Issued
Type
Language
Journal
Journal Index
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Current filters:
Title
Author
Subject
Date Issued
Type
Language
Journal
Journal Index
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Current filters:
Title
Author
Subject
Date Issued
Type
Language
Journal
Journal Index
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Current filters:
Title
Author
Subject
Date Issued
Type
Language
Journal
Journal Index
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Add filters:
Title
Author
Subject
Date Issued
Type
Language
Journal
Journal Index
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Results/Page
5
10
15
20
25
30
35
40
45
50
55
60
65
70
75
80
85
90
95
100
Sort items by
Relevance
Title
Issue Date
In order
Ascending
Descending
Authors/record
All
1
5
10
15
20
25
30
35
40
45
50
Results 1-4 of 4 (Search time: 0.002 seconds).
CSR관련 퍼블리시티가 기업이미지에 미치는 영향
유장헌; 심경환;
이호배
Article
Issue Date
2011
Citation
광고학연구, v.22, no.1, pp.197 - 216
Publisher
한국광고학회
한정 수량 희소성 메시지와 제품 유형이 구매의도에 미치는 영향: 조절초점의 조절역할과 처리유창성의 매개역할을 중심으로
윤상혁;
이호배
; 이철성
Article
Issue Date
2014
Citation
광고학연구, v.25, no.8, pp.241 - 268
Publisher
한국광고학회
배너광고와 웹사이트 컨텐츠의 맥락간 일치성 및 광고유형이 광고노출효과에 미치는 영향
박가려;
이호배
Article
Issue Date
2010
Citation
광고학연구, v.21, no.4, pp.115 - 146
Publisher
한국광고학회
아트 광고와 의미고정이 광고 이해도 및 광고 태도에 미치는 영향
임주현;
이호배
Article
Issue Date
2012
Citation
광고학연구, v.23, no.4, pp.49 - 75
Publisher
한국광고학회
1
Discover
Subject
ad attitude
1
ad comprehension
1
advertising avoidnce
1
anchoring
1
art advertisement
1
art-work awareness.
1
banner advertisement
1
context congruity
1
corporate image
1
corporate social responsibility(CSR)
1
.
next >
Date Issued
2014
1
2012
1
2011
1
2010
1
BROWSE
한국어
Communities & Collections
Researchers
Titles
Journals
LIBRARY