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광고 노출시점의 소비자 기분이 광고효과에 미치는 영향- 인지적 및 감정적 반응, 광고 및 상표태도, 그리고 기억성과
이학식; 전용석
Article
Issue Date
2005
Citation
광고연구, no.66, pp.165 - 185
Publisher
한국방송광고공사
1
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Author
Lee, Hak sik
1
Subject
ad attitudes
1
brand attitudes
1
cognitive responses
1
emotional responses
1
memory performance.
1
mood
1
감정적 반응
1
광고효과
1
기억성과.
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