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소비자 만족판단과정에서 성별효과:제품성과가 만족도에 미치는 영향을 중심으로
전선규; 이학식; 최영진
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Issue Date
2007
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마케팅연구, v.22, no.3, pp.135 - 157
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한국마케팅학회
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gender effects
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satisfaction
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남성성
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성별효과
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여성성.소비자 만족판단과정에서 성별효과
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