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스포츠 팀, 스폰서, 그리고 스포츠 소비자 간 일치성이 스포츠 마케팅 효과에 미치는 영향: 애착성향의 조절적 효과
조우진;
윤나라
; 김장현
Article
Issue Date
2014
Citation
광고학연구, v.25, no.7, pp.81 - 110
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한국광고학회
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Sports Marketing
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Team Personality
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광고학연구
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