빅블러 관점으로 바라본 패션 시장의 변화에 관한 연구A Study on Changes in the Fashion Market Viewed from the Perspective of Big Blur
- Other Titles
- A Study on Changes in the Fashion Market Viewed from the Perspective of Big Blur
- Authors
- 박연진; 간호섭
- Issue Date
- 2020
- Publisher
- 한국패션비즈니스학회
- Keywords
- Big Blur; fashion market; fashion market paradigm shift; 탈경계; 패션시장; 패션 시장 패러다임 전환
- Citation
- 패션 비즈니스, v.24, no.4, pp.144 - 160
- Journal Title
- 패션 비즈니스
- Volume
- 24
- Number
- 4
- Start Page
- 144
- End Page
- 160
- URI
- https://scholarworks.bwise.kr/hongik/handle/2020.sw.hongik/12055
- ISSN
- 1229-3350
- Abstract
- Today, the development of innovative technologies is accompanied by changes in the industrial structure and the Big Blur phenomenon, where the boundaries in various fields are blurred. The purpose of this study was to view the Big Blur phenomenon as a big paradigm shift in the 21st century and derive environmental changes and characteristics of the Korean fashion market. The research method included an analysis of the fashion brands after 2015. Through this study, we intended to establish a framework for understanding the changes in the fashion market from the perspective of Big Blur and discuss the direction of brand marketing. The research results showed the hyperlinks, connectivity, openness, homeostasis, synchronicity, mobility, interactivity, and brand experience of online and offline spaces beyond the boundaries of virtual space and offline physical spaces such as online physical and spatial viewpoints. It also showed the characteristics. The characteristics from the socio-cultural point of view were characteristic of diversity, mixture, coexistence, composability, and pluralism beyond the traditional socio-cultural and regulatory scopes. Hip hop fashion, street fashion, unisex, genderless, androgynous fashion, and kid fashion are the backbone of the Big Blur and are becoming important factors in fashion. The characteristics of the market and economic viewpoint are prosumers that play roles both as producers and consumers. It shows the extensibility of consumers as producers, the cohesiveness of producers and consumers, the cooperation, and the interconnectivity.
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Collections - College of Fine Arts > Department of Textile Art and Fashion Design > 1. Journal Articles
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