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비대면 소매 서비스에서 중국인과 한국인의 사용자 경험 비교 연구A Comparative Study on User Experience of Contactless Retail Services between Chinese and Korean Users
- Other Titles
- A Comparative Study on User Experience of Contactless Retail Services between Chinese and Korean Users
- Issue Date
- 2020
- Publisher
- 한국디지털정책학회
- Keywords
- Contactless Retail Services; Self Convenience Store; User Experience; E-mart 24; Chinese Users; Korean Users; 비대면 서비스; 무인 편의점; 사용자 경험; 이마트24; 중국 소비자; 한국 소비자
- Citation
- 디지털융복합연구, v.18, no.10, pp.381 - 387
- Journal Title
- 디지털융복합연구
- Volume
- 18
- Number
- 10
- Start Page
- 381
- End Page
- 387
- ISSN
- 2713-6434
- Abstract
- In order to study the similarities and differences of user experience of contactless retail services between Chinese and Korean users, this study focuses on E-mart 24 Self Convenience Store Gimpo DC Branch, Conducted in-depth interviews with Chinese and Korean users who have experience. The interviews are based on the 7 principles of Peter Morville’s Honeycomb Model. As a result, the satisfaction of Chinese users is higher than that of Korean users. Human touch, and the desire for a faster society made Korean users more resistant to E-mart 24 Self Convenience Store. Chinese users raised concerns about the inconvenience of the system with little consideration for foreign users. It is expected that this study will help E-mart 24 Self Convenience Store to satisfy users from more cultural backgrounds.
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Related Researcher
- Kim, Seung In
- International Desing for Advanced Studies (Major in Digital Media Design)