오브제를 활용한 패션 하우스의 런웨이 디스플레이에 관한 연구A Study on the Runway Displays of Fashion Houses Using Objet
- Other Titles
- A Study on the Runway Displays of Fashion Houses Using Objet
- Authors
- 정민아; 간호섭
- Issue Date
- 2020
- Publisher
- 한국패션비즈니스학회
- Keywords
- 패션쇼; 오브제; 런웨이 디스플레이; 무대 디자인; fashion show; objet; runway display; stage design
- Citation
- 패션 비즈니스, v.24, no.2, pp.136 - 153
- Journal Title
- 패션 비즈니스
- Volume
- 24
- Number
- 2
- Start Page
- 136
- End Page
- 153
- URI
- https://scholarworks.bwise.kr/hongik/handle/2020.sw.hongik/12239
- ISSN
- 1229-3350
- Abstract
- In the second half of the twentieth century, fashion shows were a long-standing promotional medium and changed form and styles as times changed. In the past, if a model were on the stage simply to showcase a brand's work, the stage would have been transformed into a more active space, displaying various performances or seasonal themes combined with art. Then in the 2000s, there was an increasing number of instances when the global fashion industry of used figurative objet in organizing a fashion show's stage. In particular, because fashion shows require audience response and satisfaction, producing displays using objet is an effective marketing method. In the early 2000s, many brands were already introducing runway displays using objet, and these cases are expected to increase further in the future. This collection of 23 ready-to-wear models, which constituted the runway display, was by utilizing the objet more than five times from the 485 brands listed in Vogue’s runway category. Based on our previous research, we classified the objet expressive characteristics as reproducibility, simplicity, non-artificiality, and fantasy. Among the 207 collections that we analyzed, the collection that utilized objet in its runway display had 170 circuits. Using objet in the runway display leverages visual language which allows one to communicate the season’s concept, brand identity, and desired message more easily. Futhermore, it was spatially expressed to create feeling of satisfaction.
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Collections - College of Fine Arts > Department of Textile Art and Fashion Design > 1. Journal Articles
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