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Trade Major (경영학부 무역학전공)
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광고에서 문화적 포지셔닝 전략이 소비자 태도형성에 미치는 효과
An exploratory investigation of the relative importance of cultural similarity and personal fit in the selection and performance-of expatriates
중국시장에서 상표의 문화적 포지셔닝전략 효과
축차효용함수에서의 통화정책 효과
The influence of editorial context on consumer response to advertisements in a specialty magazine
잡지광고에 반영된 문화적 상표연상: 상표포지셔닝전략에 따른 상표개성에 대한 탐색적 연구
The ability of ratings and choice conjoint to predict market shares - A Monte Carlo simulation
소비자 만족/불만족 경험이 향후 정보처리에 미치는 영향
Recursive utility and optimal capital accumulation. I. Existence
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전선규
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광고효과
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문화적 포지셔닝
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Ad effects
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ADAPTATION
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ADJUSTMENT
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advertising effects
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AMERICAN
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ASSIGNMENTS
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attribute-based processing
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brand positioning
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2000 - 2006
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1989 - 1989
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English
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아시아마케팅저널
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Journal of Business Research
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Journal of Current Issues and Res...
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