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잡지광고에 반영된 문화적 상표연상: 상표포지셔닝전략에 따른 상표개성에 대한 탐색적 연구Cultural Brand Associations Reflected in Magazine Advertisements: An Exploratory Study of Brand Personality through Brand Positioning Strategy
- Other Titles
- Cultural Brand Associations Reflected in Magazine Advertisements: An Exploratory Study of Brand Personality through Brand Positioning Strategy
- Authors
- 전선규
- Issue Date
- 2003
- Publisher
- 한국마케팅학회
- Citation
- 마케팅연구, v.18, no.4, pp.123 - 144
- Journal Title
- 마케팅연구
- Volume
- 18
- Number
- 4
- Start Page
- 123
- End Page
- 144
- ISSN
- 1229-456X
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- There are no files associated with this item.
- Appears in
Collections - College of Business Administration > Trade Major > 1. Journal Articles
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