You reflect me: Narcissistic consumers prefer anthropomorphized arrogant brands
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Awad | - |
dc.contributor.author | N. | - |
dc.contributor.author | Youn, Nara | - |
dc.contributor.author | N. | - |
dc.date.available | 2021-03-17T08:43:27Z | - |
dc.date.created | 2021-02-26 | - |
dc.date.issued | 2018 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/hongik/handle/2020.sw.hongik/13058 | - |
dc.title | You reflect me: Narcissistic consumers prefer anthropomorphized arrogant brands | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | Youn, Nara | - |
dc.identifier.doi | 10.1086/699206 | - |
dc.identifier.scopusid | 2-s2.0-85083065708 | - |
dc.identifier.bibliographicCitation | Journal of the Association for Consumer Research, v.3, no.4, pp.540 - 554 | - |
dc.relation.isPartOf | Journal of the Association for Consumer Research | - |
dc.citation.title | Journal of the Association for Consumer Research | - |
dc.citation.volume | 3 | - |
dc.citation.number | 4 | - |
dc.citation.startPage | 540 | - |
dc.citation.endPage | 554 | - |
dc.type.rims | ART | - |
dc.type.docType | Article | - |
dc.description.journalClass | 1 | - |
dc.description.journalRegisteredClass | scopus | - |
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