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You reflect me: Narcissistic consumers prefer anthropomorphized arrogant brands
- Authors
- Awad; N.; Youn, Nara; N.
- Issue Date
- 2018
- Citation
- Journal of the Association for Consumer Research, v.3, no.4, pp.540 - 554
- Journal Title
- Journal of the Association for Consumer Research
- Volume
- 3
- Number
- 4
- Start Page
- 540
- End Page
- 554
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Related Researcher
- Youn, Na ra
- Business Administration (Business Administration)