패션디자인 발상 중 시각적 유추의 활용 방법 연구

Abstract

This study investigated the use of visual analogy in creative fashion design process by experimenting with 18 designers at three levels of expertise. Each designer took the design task which asked to sketch a small collection of women‘s wear from the given a source of inspiration image, and was interviewed to clarify the meanings of sketches. For the analysis, the video/audio recorded data and all sketches were reviewed with corresponding interview data by the researcher and confirmed with the participant designers and other professional researchers. The use of visual analogy among three designer groups were differ; The novices tended to copy and paste specific features from the source of inspiration image to the clothing design and fill the remainders. The similar characteristic was found in the early stages of the advanced-level designers' processes, but the designs tended to develop to alternative shapes and features throughout the process. The professionals tended to abstract the concept keywords from the source to develop the design idea. In addition, the professionals chose the structural visual analogy whereas the novices adopted the surface analogy. Understanding the use of visual analogy in fashion design process is valuable design knowledge that helps to know how the designer designs, and it can ultimately benefit practitioners and educators.