How people utilise tweets on movie selection? the reverse effects of e-WoM valence on movie sales

Kang, Hyunjeong; H.; Chai; S.; Kim; H.U.

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How people utilise tweets on movie selection? the reverse effects of e-WoM valence on movie sales

Authors: Kang, Hyunjeong; H.; Chai; S.; Kim; H.U.

Issue Date: 2017

Citation: International Journal of Mobile Communications, v.15, no.5, pp.537 - 553

Journal Title: International Journal of Mobile Communications

Volume: 15

Number: 5

Start Page: 537

End Page: 553

URI: https://scholarworks.bwise.kr/hongik/handle/2020.sw.hongik/13211

DOI: 10.1504/IJMC.2017.10005359

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Appears in Collections: College of Business Administration > Business Administration Major > 1. Journal Articles

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