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The effects of social presence, contextual congruence and source credibility in evaluation of online advertising on news websites
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Um, Namhyun | - |
| dc.contributor.author | N.-H. | - |
| dc.date.available | 2021-03-17T09:41:23Z | - |
| dc.date.created | 2021-02-26 | - |
| dc.date.issued | 2017 | - |
| dc.identifier.uri | https://scholarworks.bwise.kr/hongik/handle/2020.sw.hongik/13237 | - |
| dc.title | The effects of social presence, contextual congruence and source credibility in evaluation of online advertising on news websites | - |
| dc.type | Article | - |
| dc.contributor.affiliatedAuthor | Um, Namhyun | - |
| dc.identifier.doi | 10.1504/IJIMA.2017.082999 | - |
| dc.identifier.scopusid | 2-s2.0-85015939121 | - |
| dc.identifier.bibliographicCitation | International Journal of Internet Marketing and Advertising, v.11, no.1, pp.64 - 82 | - |
| dc.relation.isPartOf | International Journal of Internet Marketing and Advertising | - |
| dc.citation.title | International Journal of Internet Marketing and Advertising | - |
| dc.citation.volume | 11 | - |
| dc.citation.number | 1 | - |
| dc.citation.startPage | 64 | - |
| dc.citation.endPage | 82 | - |
| dc.type.rims | ART | - |
| dc.type.docType | Article | - |
| dc.description.journalClass | 1 | - |
| dc.description.journalRegisteredClass | scopus | - |
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Related Researcher
- Um, Nam Hyun
- Advertising & Public Relations (Advertising & Public Relations)