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The effects of social presence, contextual congruence and source credibility in evaluation of online advertising on news websites
- Authors
- Um, Namhyun; N.-H.
- Issue Date
- 2017
- Citation
- International Journal of Internet Marketing and Advertising, v.11, no.1, pp.64 - 82
- Journal Title
- International Journal of Internet Marketing and Advertising
- Volume
- 11
- Number
- 1
- Start Page
- 64
- End Page
- 82
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Related Researcher
- Um, Nam Hyun
- Advertising & Public Relations (Advertising & Public Relations)