기호학적 의미를 통해 고찰해 본현대 패션 디자인 색채의 변화에 관한 연구- 전문가 심층인터뷰를 중심으로 -

Abstract

Recently, fashion market is more subdivided by reflecting the individual taste of each individual and presents various concepts and designs. Fashion and fashion color is a representative symbol of culture with symbolism and meaning in the social and cultural context As a representative means of self-expression and differentiation that pursue aesthetic beauty as a desire, it is a value object that has a meaning that changes the fashion color as a visual symbol that conveys a symbolic value that continuously changes. At the same time, it is very important to keep a close eye on the social phenomenon and the change of fashion color in the fashion market. In this study, based on Barthes ‘mythologies’ and Baudrillard ‘La société de consommation: ses mythes, ses structures’. The period from medieval to modern which is the standard of color in fashion market, From the mid ~ Renaissance, 19th century to the post ~ Industrial Revolution, after World War I, II and after the 20th century, five characteristic colors were selected and analyzed in terms of semiotics. Based on the theoretical review on fashion and fashion color changes. I conducted qualitative research on the factors affecting modern fashion consumption value, semiotic meaning of fashion color and change of modern fashion color through ‘Depth Interview’.