Using Design Methods to Improve Design Quality: Verbalizers vs Visualizers
- Authors
- Lee, Younjoon; Joo, Jaewoo
- Issue Date
- 2017
- Publisher
- ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
- Keywords
- Design methods; design quality; style of processing; verbal; visual
- Citation
- DESIGN JOURNAL, v.20, pp.S1471 - S1484
- Journal Title
- DESIGN JOURNAL
- Volume
- 20
- Start Page
- S1471
- End Page
- S1484
- URI
- https://scholarworks.bwise.kr/hongik/handle/2020.sw.hongik/13387
- DOI
- 10.1080/14606925.2017.1352672
- ISSN
- 1460-6925
- Abstract
- Although a wide variety of design methods are used, two questions have been little investigated: whether using many methods improves the outcome quality and who benefits more from using them. We conducted a quasi-experiment in a classroom employing a 2 (Design Method: More vs Fewer) x 2 (Style of Processing: Verbalizer vs Visualizer) between-subjects design. We obtained two findings from the data. First, the students using more design methods generated better outcomes than those using fewer design method. Secondly, verbal-oriented students generated better outcomes than visual-oriented students. Our obtained two findings will be discussed in the context of design process.
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- Appears in
Collections - College of Fine Arts > Visual Communication Design Major > 1. Journal Articles
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