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A study on the effects of eWOM in social network service on the brand attitude, purchase intentions and diffusion of eWOM
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Kim, Hayran | - |
| dc.contributor.author | Department of Business Management, Hongik University | - |
| dc.date.available | 2021-03-17T11:41:40Z | - |
| dc.date.created | 2021-02-26 | - |
| dc.date.issued | 2015 | - |
| dc.identifier.uri | https://scholarworks.bwise.kr/hongik/handle/2020.sw.hongik/13848 | - |
| dc.title | A study on the effects of eWOM in social network service on the brand attitude, purchase intentions and diffusion of eWOM | - |
| dc.type | Article | - |
| dc.contributor.affiliatedAuthor | Kim, Hayran | - |
| dc.identifier.scopusid | 2-s2.0-84957101048 | - |
| dc.identifier.bibliographicCitation | Information (Japan), v.18, no.11, pp.4549 - 4555 | - |
| dc.relation.isPartOf | Information (Japan) | - |
| dc.citation.title | Information (Japan) | - |
| dc.citation.volume | 18 | - |
| dc.citation.number | 11 | - |
| dc.citation.startPage | 4549 | - |
| dc.citation.endPage | 4555 | - |
| dc.type.rims | ART | - |
| dc.type.docType | Article | - |
| dc.description.journalClass | 1 | - |
| dc.description.journalRegisteredClass | scopus | - |
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