A study on the effects of eWOM in social network service on the brand attitude, purchase intentions and diffusion of eWOM

Kim, Hayran; Department of Business Management, Hongik University

Detailed Information

Cited 0 time in webofscience

Cited 1 time in scopus

Metadata Downloads

A study on the effects of eWOM in social network service on the brand attitude, purchase intentions and diffusion of eWOM

Authors: Kim, Hayran; Department of Business Management, Hongik University

Issue Date: 2015

Citation: Information (Japan), v.18, no.11, pp.4549 - 4555

Journal Title: Information (Japan)

Volume: 18

Number: 11

Start Page: 4549

End Page: 4555

URI: https://scholarworks.bwise.kr/hongik/handle/2020.sw.hongik/13848

Files in This Item: There are no files associated with this item.

Appears in Collections: College of Business Management > E-marketing Major > 1. Journal Articles

Show full item record

qrcode

Altmetrics

Total Views & Downloads

STATISTICS: Total View :2,537,875; Today View :11,756

RSS_1.0 RSS_2.0 ATOM_1.0

94, Wausan-ro, Mapo-gu, Seoul, 04066, Korea02-320-1314

Certain data included herein are derived from the © Web of Science of Clarivate Analytics. All rights reserved.
You may not copy or re-distribute this material in whole or in part without the prior written consent of Clarivate Analytics.

Detailed Information

Altmetrics

Total Views & Downloads

BROWSE