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Graduate School of Advertising & Public Relations
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인터넷 문맥광고(contextual ad)의 효과에 관한 연구
이경렬;
이철영
; 장성복
Article
Issue Date
2007
Citation
한국방송학보, v.21, no.4, pp.176 - 216
Publisher
한국방송학회
1
Discover
Author
Yi, Chull Young
1
Subject
Banner ad
1
Contents Involvement
1
Contents Matching ad
1
Contextual ad
1
Internet ad
1
Product Involvement
1
관여도
1
문맥광고
1
배너광고
1
인터넷 광고
1
.
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Date Issued
2007
1
Type
Article
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